SEO for cleaning companies that brings in local jobs
When a tenant near you needs an end of tenancy clean, or an office manager wants a new cleaner, your business should be the one they find and ask for a price. That is the job of SEO for cleaning companies, and we do it UK-wide for £30 an hour. Each month you see the hours used and what they went on. Give it 3 to 6 months to show clearly.
- SEO Local, £180 a month 6 hours of work a month, with a written report
- No home address online your Google profile set up as a service-area business
- A page per clean end of tenancy, office, carpet, oven and regular
- Cancel any month plans stop on 30 days’ notice, no contract
How do people search for a cleaner?
By the job they need done, and each job has a different buyer. Few people type “cleaning company”. They type the clean.
- End of tenancy A tenant with a moving date, or a letting agent between tenants. They want a date, a fixed price and to know what happens if the check-out finds a missed spot.
- Office and commercial An office or facilities manager getting quotes. They want to know about out-of-hours work, how keys and alarms are handled and how the contract ends.
- Carpet, oven and one-off cleans A homeowner with one job in mind. A price per room or per oven, and a free slot this week, decide it.
- Regular domestic cleaning Someone choosing a person to let into their home every week or fortnight. Trust comes first, then price.
Each of these needs its own page, written in the words people type. One “Our services” page with a list of bullet points ranks for none of them.
What does SEO for cleaning companies involve?
We start with the map listing, because it is quickest to fix, then build out from there.
- Your Google Business Profile Searches like “cleaner near me” show the map results near the top of Google. You go to the customer, so Google treats you as a service-area business: hide the address (often your home) and list the towns or districts you cover. We set the categories, add real photos of your team and vans, and set up a steady, honest way to ask every customer for a review. See our Google Business Profile guide.
- A page for each service End of tenancy, office, carpet, oven and regular cleaning each get a page with what is included, how you price it and a quote form that fits the job.
- Pages for the areas you cover If you work across several towns or districts, each can have a page, but only with something true about that area: the streets you clean most, the kind of property or the letting agents you work with. We do not copy one page and swap the town name.
- Technical basics People often search for a cleaner on a phone. We make the pages quick on mobile data and add schema, code that tells Google which services you offer and where.
Links from other local sites help later on, for example a town directory or a letting agent’s list of suppliers they recommend. Every one is asked for honestly. Paid links are a risk we will not take with your site.
What makes someone trust a cleaning company online?
You will be in their home or office, often with their keys and no one else there. Your website has to answer the worry before they ask.
- Insurance, stated plainly Say what cover you hold. Keep it to the facts on your certificate.
- Who comes to the door Real photos of your team, and whether staff are DBS checked, if they are. A stock photo of a smiling model in gloves helps nobody.
- How keys are kept Where keys live between visits and how they are labelled. Office managers ask about alarm codes too.
- What happens if something is missed If you offer a free return visit, say when and how to ask for it. Do not promise a tenant their deposit back, because that is settled between them and the landlord.
- Honest reviews Ask every customer after each clean, not just the happy ones, and never pay for a review. Fake reviews have been illegal in the UK since April 2025.
What should a cleaning company website quote form ask?
The questions you would ask on the phone to give a price. Then a customer can ask for a quote at 10pm, and you can reply in the morning with a real figure.
- For homes Number of bedrooms and bathrooms, how often, and any extras such as ovens, windows or carpets.
- For end of tenancy The property size, the check-out date and whether it will be empty or furnished.
- For offices Rough floor area or number of desks, how many visits a week, and the times the building is empty.
- For every form A postcode, so you know straight away if the job is in your area.
Good cleaning company website design keeps this form on every service page, so nobody has to hunt for it. Our small business website design page explains how we build that kind of site.
What do SEO and a website cost for a cleaning business?
Our three monthly SEO plans run from £180 to £600, all at the same £30 hourly rate. There is no minimum term, and the plan you pick depends on how many services and areas you want to grow.
- SEO Local: £180 a month, 6 hours For a small team in one town or city. Covers your Google profile, local listings and fixes to your pages, with a report each month.
- SEO Growth: £360 a month, 12 hours For a company adding new cleans or new areas. Adds a new page or guide each month, technical fixes and honest link outreach.
- SEO Pro: £600 a month, 20 hours For a larger firm running domestic and commercial teams. Adds more content and a watch on your main competitors.
Need a website first? A Starter site is from £420 for up to 5 pages, and Business is from £600 for up to 10, which fits a page per service. Not sure what you need? A free SEO audit shows where your business stands today, and our local SEO services page explains the map work in more detail.
Questions about SEO for cleaning companies
Can’t see yours? Send us a question through the contact form or email support@wpwebtool.com. We’re here Mon–Fri, 09:00–18:30.
How long does SEO take for a cleaning company?
Usually 3 to 6 months before you can see a clear change in enquiries. Fixing your Google profile and getting reviews coming in often shows first. For jobs this month, a small Google Ads campaign can fill the gap while the pages build up.
Do I have to show my home address on Google?
No. If customers do not come to you, Google’s guidelines say to hide the address and list the areas you serve instead. Your profile can still show in the map results for searches in those areas, and your home address stays private.
Will my cleaning company be top of Google?
We cannot promise that, and nobody else honestly can. Google decides the order. What we can do is fix the things that are in your hands, the profile, the pages and the reviews, and report each month on what we did and what changed.
Should I have one page for all my cleaning services?
No. Someone searching for an end of tenancy clean wants a different answer from an office manager looking for a contract cleaner. A page per service, each with its own quote form, gives each search a page that fits it.
Do you also build websites for cleaning businesses?
Yes. We build sites with a page per service and a quote form that asks the questions you need to price a job. A Starter site is from £420 and the hourly rate is the same £30. Use our website cost calculator for a rough guide.
Tell us about your cleaning business
Say which cleans you want more of, and the towns or postcodes you cover. We reply by email within 1 working day, Mon-Fri.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
Fields marked * are required.
We only use your details to reply to you. Read our privacy policy.
- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.
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