Google Ads Management Services in Bristol
We run your Google Ads month in, month out, so your budget goes on the searches that bring calls and enquiries. Our Google Ads management services cost a flat £30 an hour, with plans from £90 a month. You keep the account and pay Google directly. You get a Google Ads agency’s skills without its contract: there’s no minimum term.
- £30 an hour plans from £90 a month
- Your account in your name, and you pay Google directly
- No minimum term stop with 30 days’ notice
What our Google Ads management services include
Six parts, from the first audit to the monthly report.
Account audit and plan
We check your current account, or plan a new one, around the leads or sales you want.
Search campaigns
Ads for the searches your customers type, with tight keywords, clear ad copy and negative keywords to block wasted clicks.
Shopping and Performance Max
Product ads with photos and prices, for online shops. The detail is on our ecommerce page.
Conversion tracking
Calls, forms and sales counted properly in GA4 and Google Tag Manager, so you know what each lead costs.
Landing pages
We check the page each ad sends people to. It has a big say in how many clicks turn into enquiries.
Changes and reports
We adjust bids, test new ads and cut waste. Each month you get a report in plain English.
What we do in your account each month
This is where your hours go. Every change also shows in your account’s change history.
- Search terms. We read the searches that triggered your ads and block the ones that will never buy.
- Bids and budget. We check whether your budget runs out early, or misses searches you could win.
- Ad copy. We test new headlines and descriptions against the ones you have.
- Tracking. We check that forms and calls still record as conversions.
- Locations and schedule. We make sure ads show in the right places, at hours you can answer.
- Your report. Spend, leads, cost per lead, what we changed and what comes next.
Taking over an account you already run
We look before we touch anything, and you keep ownership and the full history.
Running ads now? Start with a free PPC audit.
- Read-only first. The free audit looks at your account without changing anything. You get a ranked fix list within 2 working days.
- Fix the tracking. If leads aren’t counted properly, every other decision is guesswork. So tracking comes first. That includes Consent Mode v2: see our Consent Mode v2 guide.
- Cut the waste. Next we block irrelevant searches, tighten locations and pause what isn’t paying its way.
- Tidy the structure. Then we regroup campaigns so each ad matches the searches it shows for.
AI Max for Search: should you switch it on?
Only once your tracking is reliable, and only as a test.
AI Max is a set of features inside a Search campaign, not a new type of campaign. It lets Google match your ads to searches beyond your keywords, rewrite ad text to suit each search and pick which page to send people to. That extra reach helps when Google learns from real leads. With weak tracking, it spends more on the wrong searches.
How we test it
- One campaign first. We compare it with your other campaigns before going further.
- Brand exclusions and negative keywords. Broader matching stays relevant to what you sell.
- URL exclusions. Clicks never land on pages like your privacy policy.
- Tight locations. Your budget stays in the area you serve.
- Regular search-terms reviews during the test. We see exactly what AI Max matched to.
- Judged on cost per lead. More clicks only count if they bring more enquiries.
Google is also folding Dynamic Search Ads into AI Max: any DSA campaigns still running in February 2027 move over automatically, so if you use them, it’s worth a look now. AI Max is different from Performance Max, which is a separate campaign that shows ads across Google, including YouTube, Gmail and Maps. Online shops can read more about our Google Shopping management.
Running Google Ads yourself? Get these five right first
If you’d like to run your own ads, start here. Get these settings right before you change how you bid.
Rather hand it over?
We’ll run your account at £30 an hour, with plans from £90 a month and no minimum term.
- Tracking before launch. Set up conversion tracking first, so you can see which clicks turn into calls and enquiries.
- A Search campaign in Expert mode. Smart campaigns give you little say in where your money goes.
- Location set to “presence”. Show ads to people in, or regularly in, your area. Not to anyone who is merely interested in it.
- Phrase and exact match, plus negatives. Start with tighter keyword matching, and block searches you don’t want from day one.
- A matching landing page. Send each click to a page about what the ad offers, not to your homepage.
Already running ads? Tick through our free Google Ads checklist, or find more tips in our free Google Ads resources.
What Google Ads management services cost
Each plan is a set number of hours at £30. Pick the one that fits what you spend with Google.
Ads Starter
Ad spend up to about £1,000/month
£90/month
3 hours a month × £30
- Monthly plain-English report
- You own the account and data
- No minimum term
Ads Growth
Ad spend of £1,000-£3,000/month
£180/month
6 hours a month × £30
- Monthly plain-English report
- You own the account and data
- No minimum term
Ads Pro
Ad spend of £3,000+/month
£300/month
10 hours a month × £30
- Shopping and Performance Max campaigns
- You own the account and data
- No minimum term
New account, or one that needs rebuilding? Ads Setup is £240, one-off (8 hours): the account and campaign build, conversion tracking and a landing page check. Your ad spend is separate and goes straight to Google. We suggest at least £300 a month for local campaigns and £600 or more for UK-wide. Not sure what to spend? Plan it first with a PPC strategy.
Why hand your ads to us
Based in Bristol, one hourly rate, and numbers you can check yourself. See everything our PPC agency in Bristol offers.
What working with us looks like
Reports you can read.
Spend, leads and cost per lead, with no jargon to decode.
No long contracts.
No minimum term. Stop with 30 days’ notice.
£30 an hour.
An estimate in hours first, and never billed over it.
Bristol-based, UK-wide.
A Google Ads agency for small business and growing firms across the UK. We meet local clients in person and work with everyone else online.
Questions about our Google Ads management services
Can’t see yours? Send us a question through the contact form.
How much do Google Ads management services cost?
Google Ads management costs a flat £30 an hour. Plans run from £90 a month for 3 hours (Ads Starter) to £300 a month for 10 hours (Ads Pro), and a one-off Ads Setup is £240. Your ad spend is separate and goes straight to Google. You get an estimate in hours first, and we never bill over it.
Is there a minimum ad spend?
Google sets no minimum, but a very small budget buys too few clicks to learn from. We suggest at least £300 a month, about £10 a day, for local campaigns, and £600 a month or more for UK-wide. If your budget is lower than that, we’ll tell you honestly before you pay us anything. Want to try it yourself first? Read our guide to running Google Ads for a small business. To see what a budget could buy, try our free Google Ads budget calculator.
Can you manage an account I already run?
Yes. We start with a free, read-only audit, so nothing changes until you’ve seen what we found. If you go ahead, we fix the tracking first, then cut wasted spend, then tidy the structure. You add us as a user, so you keep the account and its full history. Ads not getting clicks right now? Our guide on why Google Ads get no clicks covers the usual causes.
Is Google Ads management the same as an AdWords management service?
Yes. Google renamed AdWords to Google Ads in 2018, so AdWords PPC management is the same platform and the same service. If your account was set up as an AdWords account years ago, it still works, and we can manage it. So if you need an AdWords manager in Bristol, that is the job we do, under Google’s newer name. Start with a free PPC audit to see what needs fixing first.
Do you manage Google Ad Grants for charities?
Yes. Google Ad Grants gives eligible charities free search ads, and Google decides who qualifies. We build the account with Ads Setup (8 hours, £240, one-off) and quote the monthly management in hours at £30 an hour, keeping it within the grant’s rules. Our charity website design page covers who can apply and what your site needs first.
Who owns the Google Ads account?
You do. The account is in your name and your card pays Google directly, so we never hold your ad spend. We work in it as a user you’ve added. If you stop working with us, you remove our access and keep the campaigns, the history and all the data.
Are you a Google Ads agency in Bristol?
Yes. We’re a Bristol PPC and Google Ads agency, based in the city and working UK-wide. Bristol businesses pay the same £30 an hour as everyone else, and we can meet you in person. For local targeting and what Bristol campaigns cost, read PPC management in Bristol. We cover every district, from Bedminster and Brislington to Filton and Kingswood, and our Bristol areas page links to each one.
Do you manage Google Ads for Bath businesses?
Yes. We run Google Ads for Bath and Bath and North East Somerset businesses at the same £30 an hour as everyone else. For a hotel or tour we can show ads to people elsewhere who are searching about Bath. Read Google Ads for Bath businesses for how we target and what it costs.
Should I use AI Max or Performance Max?
It depends on what you sell. AI Max adds broader matching to a Search campaign, so it suits businesses after enquiries, as long as tracking is solid. Performance Max is a separate campaign across all of Google, and it can show your products in Shopping ads, so it suits online shops. We test either one against your current results. See how we test AI Max, our guide to AI Max for Search and our ecommerce PPC page.
How soon will I see results?
Your ads can show as soon as Google approves them. The first month goes on learning and fixes: finding which searches bring leads and which waste money. After that, we compare your cost per lead month by month. We won’t promise lead numbers, but your report shows exactly what you’re getting.
Get a Google Ads management quote
Tell us what you sell, where your customers are and what you spend on ads now. We’ll reply by email within 1 working day.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
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We only use your details to reply to you. Read our privacy policy.
- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
Every task listed with its hours, so you can check the total line by line.