Website Redesign Services
Keep the address and the rankings your website has earned. Fix everything about it that loses you customers. Our website redesign services start by recording what your site already ranks for, then rebuild it to load fast, work on a phone and turn visitors into enquiries, at £30 an hour and never more than your estimate.
- £30 an hour with a written estimate before we start
- Never over the estimate and no tie-ins
- Your URLs stay the same so Google keeps finding you
Do you need a redesign, or a fix?
A redesign is worth it when several things are wrong at once: the site looks dated, it’s slow, it’s awkward on a phone and enquiries have dried up. If only one thing is wrong, fix that one thing. It’s cheaper and quicker.
Find your situation in the table.
| If your site is… | Start here |
|---|---|
| Slow, but otherwise fine | Website speed optimisation |
| Getting visits, but no enquiries | Improve website conversions |
| Dated, slow and hard to edit | A redesign. Keep reading |
| Too small or too broken to be worth saving | Website packages or bespoke website development |
Not sure which you are? Send us the address and we’ll tell you after a free look.
Signs your website is costing you customers
Each of these sends a visitor to a competitor. Check your site against the list.
It looks dated next to competitors
People judge whether you’re still trading by how your site looks.
It’s slow on mobile
Visitors on a phone give up before the page appears.
Text and buttons are too small on a phone
If the number can’t be tapped, nobody calls.
Nobody can tell what you do in five seconds
The headline talks about you, not what the visitor gets.
Forms don’t work, or aren’t tracked
Enquiries go missing and you never know which ones came from Google.
It’s hard to update, so it’s out of date
Old prices, old staff, old opening hours.
How we redesign without losing your Google rankings
Most ranking drops after a redesign come from changed URLs, lost page titles and broken links. We avoid all three with a six-step method, and we check the results afterwards.
Want the full list? Use our free website redesign SEO checklist. If a previous redesign has already cost you traffic, our technical SEO services handle the recovery and the redirect map.
- Record your rankings first. Before we touch anything, we note which pages rank for which searches, and how many clicks each gets in Google Search Console. That’s the benchmark.
- Keep every page address. Each page keeps its URL. If a page genuinely has to move, it gets a 301 redirect (a permanent forwarding address) so Google and old links follow it.
- Carry over what already ranks. Page titles, descriptions and headings that bring in traffic stay. We only rewrite the ones that aren’t working.
- Keep and improve internal links. Links between your pages are rebuilt and checked, so nothing points at a dead end.
- Resubmit the sitemap. On launch, we send Google the new XML sitemap (a list of your pages) so it recrawls the site quickly.
- Compare at weeks 2, 4 and 8. We check rankings and clicks against the benchmark and fix anything that slipped.
This is the process we used to rebuild our own site. The first Search Console figures after launch are published there, and the week 4 and 8 results follow as they’re measured.
What changes in a redesign
The address stays. Almost everything a visitor sees and touches gets better.
Design and message
A clear headline that says what you do and who for. One next step per page. Trust (reviews, accreditations, your face) placed next to the button, not buried on an About page.
Speed
Built to pass Google’s Core Web Vitals, the three scores that measure how fast a page loads and settles.
Mobile first
Designed for the phone screen first, because that’s where many visitors are. Readable text, tappable buttons and a phone number that dials when pressed.
Forms and tracking
Short forms that ask only what you need. GA4 and form tracking set up, so you know which page and which source each enquiry came from.
WordPress or fully custom code, whichever suits the job. We’ll say which we’d pick for your site, and why.
What our website redesign services cost
£30 an hour.
You get a written estimate in hours before we start. You’re billed for the hours used, and never more than the estimate. If it takes less time, you pay less.
If your redesign is really a 20-page rebuild with content moved across from the old site, our Pro plan covers it from £900. For a quick ballpark, price my website. To see how we quote, read how our £30/hour pricing works or see an example quote (PDF).
Redesign or start again?
Some sites are worth keeping and some aren’t. Here’s how we tell the difference.
Redesign
Your domain and content stay. We rebuild the front end: layout, speed, mobile, forms. Pages that rank keep their addresses. Best when the structure makes sense and the platform is still supported.
Start again
The page structure is wrong for what you sell now, or the platform is dead or can’t be updated safely. A fresh build is cheaper than fighting the old one. See website packages for 5-20 page sites, or bespoke website development for anything custom.
Either way, your domain never changes.
How our website redesign service runs
Your old site stays live until the new one is ready.
Review and benchmark
You send the address and what’s bugging you. We look at speed, mobile, forms and rankings, and record the benchmark.
Design on your real content
We design with your actual pages, photos and text, so nothing is a surprise at build time.
Build and migrate
The new site is built on a private address. Content, images and pages move across.
Launch with redirects checked
Every URL is tested, redirects are confirmed and the sitemap goes to Google.
Aftercare
Updates, backups and small changes through a website maintenance plan, if you want one.
Based in Bristol, working across the UK
We meet in person within about 30 miles of Bristol, and offer website redesign services by video call to businesses anywhere in the UK. Either way you get the same rate, the same written estimate and the same person to call.
Website redesign questions
Can’t see yours? Send us a question through the contact form or email support@wpwebtool.com. We’re here Mon–Fri, 09:00–18:30.
Will a redesign hurt my Google rankings?
Not if it’s done carefully. Rankings drop after a redesign when URLs change without redirects, or when the page titles and content that ranked are thrown away. We keep every URL or map a 301, carry over what ranks, and record your rankings and clicks before launch. Then we compare at weeks 2, 4 and 8 and fix anything that slipped.
How much does a website redesign cost?
Our website redesign services are £30 an hour, against a written estimate you’re never billed beyond. The estimate depends on how many pages you have, how much content needs rewriting and what the forms and integrations involve. For a rough figure in about a minute, use the website calculator. For a fixed estimate, send us your address: we reply within one working day, and the estimate follows within 2.
How long does a redesign take?
It depends on the size of the site and how quickly content and feedback come back to us. You get a timeline with your estimate, so you know before committing. Your old site stays live the whole time. We build the new one on a private address and switch over only when it’s tested and you’re happy.
Can I keep my content and domain?
Yes. Your domain never changes, and we move your text, images and pages across to the new site. We only rewrite what isn’t working, such as a headline that doesn’t say what you do or a page that gets visits but no enquiries. Anything that already ranks well is kept as it is, so Google sees the same page at the same address.
Do I have to rebuild on WordPress?
No. We build on WordPress or in fully custom code, whichever fits the job. WordPress website design suits most small-business sites because you can edit pages yourself and add features later. Custom code suits sites with unusual requirements or where every millisecond of speed matters. We’ll tell you which we’d choose for your site, and why, before you decide.
Can you just refresh the design without a full rebuild?
Often, yes. If the page structure makes sense and the platform is sound, a website refresh with a new look plus speed and mobile fixes can be enough, and it costs less than a rebuild. If the structure is wrong or the platform can’t be updated safely, a refresh wastes money. We’ll say which you need after a free look at your site.
Send us your website address
Tell us what’s bugging you about your current site: slow, dated, no enquiries, impossible to edit. We’ll take a free look and reply within 1 working day, then send what we’d fix and what it would cost within 2 working days.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
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- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.