Terms and conditions

Who we are

WP Web Tool is the trading name of WP Web Tool Ltd (“we” or “us”), a company registered in England and Wales, company number 17521911.

You can reach us by email at support@wpwebtool.com, or through the form on our contact page. Our postal address is [PLACEHOLDER: postal address].

Part A: Using this website

A1. Information, not advice

Our website gives general information. It isn’t advice for your situation. We try to keep it accurate, but things change, so please check with us before you rely on it.

A2. Prices on the website

Prices on the website are a guide. Your written estimate is what counts.

A3. Links to other websites

We link to other websites when it’s useful. We don’t control them, so we aren’t responsible for what they say or do.

A4. Using the site fairly

Please don’t try to break, overload or get unauthorised access to the site, and don’t use our forms to send spam.

A5. Copyright

The text, design and graphics on this website belong to us unless we say otherwise. You’re welcome to link to our pages and quote short parts with a credit. Please ask before copying anything else.

Part B: Our services

These terms apply to every project and monthly plan, together with your written estimate. If the two ever disagree, your estimate wins. We work with businesses, sole traders and charities.

B1. Quotes and estimates

• Quotes are free, and there’s no obligation.
• Your estimate lists the tasks and the hours for each, at £30 an hour. It says what’s included and what we’ve assumed.
• It’s valid for [PLACEHOLDER: quote validity, e.g. 30 days].
• You accept it by email. The version of these terms in force on that date applies to your project.

B2. Hourly billing and “never over your estimate”

• Your estimate is the most you pay for the agreed work. It’s in writing, in hours and pounds, before we start.
• If we finish early, you pay less. You’re billed only for the hours we use.
• If the agreed work takes longer, that’s on us. The extra time comes out of our pocket, not yours.
• Anything new gets its own estimate. We only start on it once you’ve said yes by email.

We record time in [PLACEHOLDER: time increment, e.g. 15-minute] blocks. Billable time includes [PLACEHOLDER: what counts as billable, e.g. calls, meetings, emails and revisions]. Every bill lists the hours line by line. See how our £30/hour pricing works and an example quote (PDF).

B3. Monthly plans (SEO, Google Ads, hosting and care)

• Each plan includes a set number of hours, or a set service, shown in your estimate.
• Plans are billed monthly in advance.
• There’s no minimum term. You can stop with 30 days’ notice.
• On Care Plus, unused hours roll over for one month. [PLACEHOLDER: what happens to unused hours on SEO and Google Ads plans]

B4. Payment

• Websites: you pay 50% of the estimate to book. The balance is due at launch, based on the hours we actually used, and it’s never more than the estimate.
• Invoices are due within [PLACEHOLDER: payment terms, e.g. 14 days], by [PLACEHOLDER: payment methods, e.g. bank transfer].
• Late payment: if you’re a business, we may charge interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998. We may also pause work while an invoice is overdue.
• VAT: [PLACEHOLDER: VAT status: “We’re not VAT registered, so no VAT is added” or “Prices exclude VAT, which is added at 20%”]

B5. Who owns what

• Once you’ve paid in full, you own your website, content, domain and ad accounts. That includes the design, the content we write for you and your website’s files.
• We register your domain in your name.
• Themes, plugins, fonts and stock images from other companies are licensed to you on their own terms.
• We keep the rights to our own reusable code and know-how, and give you a licence to use them on your website.
• We may show your project in our portfolio. Just tell us if you’d rather we didn’t.

B6. What we need from you

• Content (text, photos, logins) and approvals when we need them.
• Confirmation that you have the right to use anything you send us, such as photos or text.
• If content or feedback arrives late, the timeline moves to match.

B7. Hosting and care

• If we host your website, it’s with 20i, a UK hosting company.
• Uptime depends on the hosting provider, so we can’t guarantee it. We monitor it and take daily backups.
• You can stop hosting with 30 days’ notice. When you leave, we hand over your website’s files and database. If you’d like us to move it to a new host for you, that’s charged at £30 an hour.

B8. Costs from other companies

Anything we buy from someone else is passed on at cost and named in your estimate. That includes domain names, hosting, premium plugins and themes, paid stock photos, fonts, email services and API fees.

Google Ads spend goes straight to Google, from your own Google Ads account. You own that account and its data.

B9. Results

We can’t guarantee rankings, traffic or advertising results, because Google and other platforms control those. We’ll always do the work with reasonable care and skill, and report honestly on what’s happening.

B10. Fixing problems after launch

If something we built doesn’t work as agreed, tell us within [PLACEHOLDER: defect window, e.g. 30 days] of launch and we’ll fix it free of charge. Changes and new features are new work, with their own estimate.

B11. Liability

• Our total liability to you is limited to [PLACEHOLDER: liability cap, e.g. the fees you’ve paid us in the last 12 months].
• We aren’t liable for indirect losses, such as lost profit or lost business.
• Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn’t allow us to limit.

B12. Stopping a project

• You can stop a project at any time. You pay for the hours worked so far, never more than the estimate. [PLACEHOLDER: is any unused part of the 50% booking payment refunded?]
• We can stop if invoices go unpaid or if you, or anyone working with you, is abusive.

B13. Data protection

When we handle personal data for you, such as your website’s form entries, we act as your “processor” under UK GDPR. That means we:

• only use it on your written instructions;
• keep it confidential and secure;
• only use other suppliers (“sub-processors”) we’ve told you about;
• help you answer requests from people about their data;
• delete it or give it back when our work ends.

For how we handle your own personal data, see our privacy policy.

B14. General

• Confidentiality: we keep your business information private, and we ask you to do the same with ours.
• Events beyond our control: neither of us is responsible for delays caused by things we can’t reasonably control, such as a supplier outage.
• Changes to these terms: we may update them. The version in force when you accept your estimate applies to that project.
• If part of these terms can’t be enforced, the rest still applies.
• Law: these terms are governed by the law of England and Wales, and the courts of England and Wales deal with any dispute.