PPC Strategy Services in Bristol
Know your keywords, budget and campaign plan before you spend a pound on ads. Our PPC strategy service gives you a one-off pay-per-click strategy for Google Ads, and Microsoft Ads where it makes sense, at a flat £30 an hour. The plan is yours to keep, whoever runs it.
- A fixed scope agreed in hours before we start
- A delivery date agreed in your estimate before we start
- Yours to keep even if you never hire us
Strategy or management: which do you need?
A pay-per-click strategy decides what to do. Management does it, month after month. You can start with the plan, then decide who runs it.
Already running ads? Start with a free PPC audit instead. Not sure ads are right for you yet? Compare SEO and Google Ads.
| PPC strategy | Google Ads management | |
|---|---|---|
| What it is | A one-off plan | The ongoing running of your ads |
| When | Before you launch or relaunch | Ongoing, once ads are live |
| What you get | A written plan you own | Campaign changes and a monthly report |
| Cost | An estimate in hours, at £30 each | Plans from £90 a month |
| Find out more | This page | Google Ads management |
What your PPC strategy covers
Google Ads first, plus Microsoft Ads where your customers use Bing.
Research and audit
Your market, your competitors and, if you have one, your current account.
Keywords and intent
The searches worth paying for, which match types to use, and the negative keywords to block from day one.
Campaign structure
How to group campaigns and ad groups, so each ad matches the searches it shows for.
Audiences and remarketing
Who to reach again, using remarketing to past visitors and your own customer lists.
Tracking plan
What counts as a conversion, and how to track calls, forms and sales in GA4 and Tag Manager.
Budget and bidding
How much to spend, where to put it and which bidding approach to start with.
Selling online? Your plan covers Shopping and product feeds too, and our ecommerce PPC agency service can run them.
How much should you spend on Google Ads?
Google sets no minimum. Work back from the leads you want.
Take the number of leads you want each month. Divide it by the share of visitors who enquire, then multiply by what a click costs. Add 15-20% for testing. Our free Google Ads budget planner walks you through it.
| Step | Example |
|---|---|
| Leads you want each month | 20 |
| Share of visitors who enquire | 5% |
| Clicks needed (20 ÷ 5%) | 400 |
| Average cost per click | £5 |
| Monthly budget (400 × £5) | £2,000, plus 15-20% for testing |
- Real click costs. We take cost per click from Google’s Keyword Planner, for your keywords and your area.
- An honest floor. If your budget buys only a few clicks a day, it’s too small to learn from, and we’ll say so first. Ads getting almost no clicks at all? Our guide to Google Ads not getting clicks covers the usual causes.
- A starting point. We suggest at least £300 a month for local campaigns and £600 or more for UK-wide.
- Two separate costs. Ad spend goes to Google. Our time is £30 an hour.
Want to try the sums yourself first? See our free Google Ads resources.
What you receive
A written plan you can act on, delivered by the date agreed in your estimate.
- Your strategy document. Keywords, negatives, campaign structure, audiences, tracking plan, budget and bidding.
- Estimates, clearly labelled. Expected clicks and leads, shown as estimates, not promises.
- Landing page advice. What the pages your ads point to need, with simple layout ideas. More on landing page optimisation.
Then it’s your call. Run the plan yourself, hand it to another agency, or let us run it for you.
How it works
Like all our work, a PPC strategy costs £30 an hour. You get an estimate in hours after a free call, and we never bill over it.
Discovery
A free call about your goals, customers, area and budget.
Research
Keywords, competitors, audiences and, if you have one, your current account.
Plan
We design the campaigns, tracking and budget, and write it all up in plain English.
Handover
You get the document and clear next steps.
Questions about PPC strategy
Can’t see yours? Send us a question through the contact form or see all our PPC services.
What’s the difference between PPC strategy and Google Ads management?
A PPC strategy is a one-off plan. Google Ads management is the ongoing work of running it: changing bids, testing ads and cutting waste as it appears. The strategy is a document you own. Management is a monthly service with no minimum term. You can start with the plan, then decide who runs it.
How much should a small business spend on Google Ads?
There’s no fixed minimum, so work back from the leads you want. Divide them by the share of visitors who enquire, then multiply by your cost per click. Our free Google Ads budget calculator shows the clicks and enquiries a budget could bring. As a starting point, we suggest at least £300 a month for local campaigns and £600 or more for UK-wide. Your strategy sizes the budget for your area and keywords.
How long does a PPC strategy take?
We agree the delivery date in your estimate before we start. A single service in one area sits at the quicker end. Several services, several locations or a large online shop take longer. You’ll get a timeline with your estimate before any work starts, so you know when to expect the plan.
Do I need a Google Ads account already?
No. We plan for brand-new advertisers as well as businesses already running ads. If you have an account, we review it as part of the research, using read-only access, so nothing changes. If you don’t, the plan sets out what to build first, starting with conversion tracking.
How much does a PPC strategy cost?
A PPC strategy costs £30 an hour. The hours depend on how many services, locations and products the plan covers. After a free call, you get a written estimate in hours, and you’re never billed over it. Ad spend isn’t part of it, because you don’t pay Google anything until your ads launch.
What happens after I get the strategy?
It’s yours to use however you like. Run the campaigns yourself, hand the plan to another agency, or ask us to run it with Google Ads management from £90 a month. There’s no obligation either way, and no extra fee for using the plan elsewhere.
Get a PPC strategy quote
Tell us what you sell, where your customers are and roughly what you’d like to spend. We’ll reply by email within 1 working day.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
Fields marked * are required.
We only use your details to reply to you. Read our privacy policy.
- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.