Landing Page Optimisation in Bristol
Pages built for your ads, so more clicks turn into enquiries and each lead costs less. As a landing page optimisation agency, we focus on the pages your Google Ads send people to, at a flat £30 an hour. You don’t need a new website.
- £30 an hour with an estimate in hours first
- No full redesign we work on the pages your ads use
- Free page check part of every free PPC audit
Your landing page sets your cost per lead
Same budget, same clicks. The page decides how many of those people get in touch.
Landing page experience is also one of the three parts of Google’s Quality Score, which affects what you pay per click. Read Quality Score, explained.
| Page A | Page B | |
|---|---|---|
| Monthly ad spend | £1,000 | £1,000 |
| Cost per click | £2 | £2 |
| Clicks | 500 | 500 |
| Share who enquire | 2% | 4% |
| Leads | 10 | 20 |
| Cost per lead | £100 | £50 |
Small gains on the page mean more leads without spending more on ads.
What a page built for ads needs
The checks we run on every page an ad points to.
- Message match. The ad’s headline, offer and location repeated at the top of the page.
- One goal. One clear next step, and no menu pulling people elsewhere.
- Easy on a phone. The form near the top, plus a tap-to-call button.
- Real trust signals only. Genuine reviews, accreditations and facts. Nothing made up.
- Fast on mobile. Slow pages lose people before they read a word. See website speed optimisation.
- Tracked as conversions. Forms and calls counted in Google Ads, with proper conversion tracking.
What we optimise on the page
We change what the data supports, not what’s fashionable.
Headline and copy
A clear headline that matches the ad, and copy that answers what people want to know before they enquire.
Calls to action
Buttons and forms that say what happens next, placed where people are ready to act.
Trust
Real reviews, accreditations, prices and contact details, so people feel safe getting in touch.
Speed and mobile
Faster loading and a layout that works on phones. Your Google Ads device report shows how much of your traffic is mobile.
How we test changes
Clear problems get fixed straight away. Bigger ideas get tested against the page you have.
Low traffic?
A test needs enough clicks to be fair. With smaller budgets, we fix the clear problems first and test later.
- Audit. We look at the landing page report in Google Ads, at GA4 and, where useful, at heatmaps that show where people click and scroll.
- Fix clear problems first. Broken forms, slow loading, or a headline that doesn’t match the ad.
- Test once there’s enough traffic. Google Ads experiments split your ad traffic between two versions of the page.
- Keep the winner. We keep whichever brings more enquiries per click, then test the next idea. As a rough guide, a test needs at least 2-4 weeks.
What landing page optimisation costs
£30 an hour, like all our work. Every page is different, so you get an estimate in hours before we start, and we never bill over it.
Want us to run the ads as well? See Google Ads management, or plan your campaigns first.
Three ways to start
- One page. An audit and changes to your busiest landing page.
- A few pages. The handful of pages your ads use most, with testing.
- Ongoing testing. A steady run of tests, for accounts with enough traffic.
Need your whole website to convert better?
This page covers pages built for paid clicks. For your whole site and every source of traffic, see our conversion work.
Questions about landing pages for Google Ads
Can’t see yours? Send us a question through the contact form or see all our PPC services.
What is landing page optimisation for Google Ads?
It’s making the page your ad sends people to turn more clicks into enquiries. We match the page to the ad, cut distractions, make the next step obvious and speed it up on mobile. You pay Google the same per click, so every extra enquiry lowers your cost per lead. For the wider site, see our guide on how to improve your website conversion rate.
Does my landing page affect what I pay per click?
Yes. Landing page experience is one of the three parts of Google’s Quality Score, alongside expected click-through rate and ad relevance. A more relevant, useful page usually means a better Quality Score. That can lower your cost per click and improve your ad position. Read Quality Score, explained.
Can I send my ads to my homepage?
You can, but it’s rarely the best choice. A homepage talks about everything you do, while the ad promised one thing. People who land on a page that doesn’t match the ad are more likely to leave. A page that repeats the ad’s headline, offer and location gives more of those clicks a reason to get in touch. For the rest of your site, read our guide on how to get more leads from your website.
How long does a test take?
Plan for at least 2-4 weeks per test. The real answer depends on traffic: each version needs enough clicks and enquiries to show a fair winner. With smaller budgets, we fix the clear problems first, then test bigger changes once there’s enough data to trust.
Do I need a new website?
No. We work on the pages your ads use and leave the rest of your site as it is. Sometimes that means improving a page you already have. Sometimes it means a new page made just for your ads, and our landing page design services cover that too. Either way, your estimate says which pages we’ll work on and how many hours it takes.
How is this different from conversion rate optimisation?
Landing page optimisation is one part of conversion rate optimisation (CRO). It covers pages built for paid clicks. Conversion rate optimisation looks at your whole website and every source of traffic, including menus, forms, trust and checkout. For that, see our CRO service in Bristol.
Get a landing page quote
Send the page your ads point to and tell us roughly what you spend on ads. We’ll reply by email within 1 working day.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
Fields marked * are required.
We only use your details to reply to you. Read our privacy policy.
- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.