Technical SEO Services in Bristol
Make sure Google can find, read and understand every page that matters. Our technical SEO services fix crawling, indexing, redirects and structured data, at £30 an hour and never over the estimate. Not sure what is wrong yet? A technical SEO audit comes first and tells you what to fix, in order.
- Free audit an outside check, within 2 working days
- £30 an hour never billed over the estimate
- Crawl Cove and Search Console behind every technical check
What are technical SEO services?
Fixing the behind-the-scenes parts of a website so search engines can find, read and understand your pages. That covers crawling, indexing, structure, redirects and structured data.
- Crawl: Google reading your pages.
- Index: Google’s list of pages it can show.
- Canonical: a tag that says “this is the main version”.
Titles, headings and the words on each page are a separate job, covered by our on-page SEO services.
Signs you have a technical problem
- Search Console says “Crawled – currently not indexed”.
- The wrong page ranks for your main search.
- Traffic fell after a redesign or a move to a new site.
- Old URLs still show in Google.
- Errors in Search Console’s rich results reports.
What we check and fix
The site-wide problems that stop good pages from ranking.
Crawling
Robots.txt rules, blocked pages, broken internal links and pages buried too deep for Google to reach.
Indexing
Noindex tags, canonicals, duplicate pages and XML sitemaps (a list of your pages for Google).
Site structure
Clear URLs, breadcrumbs and how many clicks each page sits from the homepage.
Redirects and broken links
Redirect chains, 404 errors and old links that lead nowhere.
Structured data
Schema markup that labels your business, services and products for search engines.
Site moves and redesigns
A redirect map before launch, so every old URL points to its new home.
Online shop with filter pages creating duplicates? See ecommerce SEO. Want your business details marked up for Google Maps? That’s part of local SEO.
Slow site? That’s a separate job.
Speed and Core Web Vitals have their own website speed optimisation service, and hosting has its own page. Keeping your site updated and secure is covered by our website maintenance packages.
Schema markup: what it does and doesn’t do
Schema markup is code that labels your content (your business, services and products) so search engines read it reliably. It isn’t a direct ranking boost.
It does make pages eligible for some rich results, and it helps machines, including AI tools, understand who you are.
What to expect
- FAQ rich results now show mostly for government and health sites.
- HowTo rich results are gone.
- No review stars for reviews a business marks up about itself.
- We test every change in Google’s Rich Results Test and Search Console.
Do you need an llms.txt file?
Not yet. It’s a proposed file that lists your key pages for AI tools, and Google has said it doesn’t use it for Search.
It’s quick to add, so we’ll add one if you want it. Our llms.txt guide explains what goes in it. We won’t sell it as a ranking fix. For the work that does help, see our AI SEO services.
How a technical SEO job runs
You see the problems, the fixes and the hours before any work starts.
Crawl and review
We crawl your site with Crawl Cove, our own SEO crawler, and go through your Search Console reports.
Ranked fixes
Every problem is listed by impact and effort, with the hours each fix should take.
The fixes
We make the changes ourselves, or write a clear brief for your developer.
Re-crawl and monitor
We crawl again to check each fix worked, then keep an eye on Search Console.
Free audit or full technical audit?
Start with the free check. Go deeper when you need to.
To test one page for HTTPS, redirects and indexing tags now, use our free SEO checker. Want pages, links and local set-up checked as well? See our SEO audit service.
| Free SEO audit | Full technical audit | |
|---|---|---|
| What it is | An outside check of your site | A full crawl plus your Search Console data |
| What you get | A plain-English report on the main problems | Every issue, ranked by impact, with the hours to fix each |
| How long | Within 2 working days | Depends on the size of the site. We’ll give you a date first |
| Cost | Free | £30 an hour, against an agreed estimate |
Technical SEO questions
Looking for something other than technical fixes? See all our SEO services.
What’s the difference between technical SEO and speed optimisation?
Technical SEO is about Google finding and understanding your pages. Speed optimisation is about pages loading fast for your visitors. They overlap, because a slow site can be harder to crawl, but they’re different jobs with different fixes. If your site feels slow, see website speed optimisation.
Does schema markup improve rankings?
Not directly. Schema markup helps search engines read your content reliably, and it makes pages eligible for some rich results, like product prices in Google. Those can make your listing stand out and earn more clicks. But adding schema won’t move a page up the rankings on its own. It works best on pages that are already good. Our schema markup guide explains the main types.
Will a redesign hurt my rankings?
It can, if page addresses change without redirects. Google then loses track of the pages it used to rank, and so do people with old bookmarks. We prevent this by mapping every old URL to its new home with a 301 redirect before launch. Then we check Search Console afterwards for anything missed. Our website migration case study shows how we did it for our own site, and our website redesign SEO checklist lists every check.
How long does a technical audit take?
It depends on the size of the site. A small site with a few pages takes far less time than an online shop with thousands. We’ll give you an estimate in hours and a date before we start, so there are no surprises. Want a quick view first? The free SEO audit arrives within 2 working days.
Is technical SEO a one-off job?
Mostly, yes. The first round fixes the big problems, and that’s usually a one-off job. After that, sites change: new pages, plugin updates and redesigns can bring new issues. Light health checks every month or two catch them early. Technical fixes are also part of our SEO Growth and SEO Pro plans.
Which platforms do you work on?
WordPress and WooCommerce, plus fully custom-built sites. For shops, our WooCommerce SEO guide covers product pages and the technical set-up. Most technical SEO is the same on any platform: crawling, indexing, redirects and structured data. If your site runs on something else, tell us when you get in touch. We’ll say honestly whether we can make the fixes ourselves or brief your developer instead.
Do you only do technical SEO for Bristol businesses?
No. We’re a Bristol SEO agency, and Bristol and Bath clients can meet us in person if they’d like. Technical SEO is done on your website and in Search Console, so it works the same for a business anywhere in the UK, at the same £30 an hour. For a wider local plan, see our SEO in Bristol page.
Tell us what’s going wrong
For example, pages not indexed, or traffic that dropped after a redesign. We’ll reply by email within 1 working day.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
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- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.