Law firm website design for Bristol & Bath solicitors
Before anyone calls a solicitor, they read. Your website has to show you are regulated, that you handle their kind of problem, and what happens next. Our law firm website design does exactly that. Then local SEO and Google Ads bring the right people to it.
- £30 an hour with the hours estimated in writing first
- No tie-ins no contracts, and no minimum term on any plan
- Free quote we reply within 1 working day
How people choose a law firm online
People searching for a solicitor compare several firms before they make contact. They look for the practice area they need, proof the firm is regulated, who they would be dealing with, and a clear idea of cost and next steps.
Three things they do before they get in touch
They search by practice area and place.
“Conveyancing solicitor Bath.” “Employment solicitor Bristol.” Each search needs a page on your site that matches it.
They check you are regulated.
Regulator details and reviews get read before anyone picks up the phone.
They enquire by form first.
Make a form or callback request easy, and reply the same working day if you can.
What a law firm website must do
Seven things we build into every law firm website design project. Your compliance lead signs off the wording before anything goes live.
Regulatory information where it belongs
The SRA requires firms to publish certain information online. We build the footer, pages and spaces for it. Your compliance officer confirms what goes in them. We don’t give regulatory advice.
A page for each practice area
Written in plain English for the client, not for other lawyers. One page, one problem, one clear next step.
People pages
Who the client will deal with, their qualifications and experience, with real photos. This is often the page that decides the enquiry.
Fees and funding, explained
Where your firm chooses to publish prices, we present them clearly, in the same words you use in your engagement letters.
Enquiry routes that fit the practice area
An enquiry form, a callback request and a phone number, with your response promise stated next to them.
Honest copy
No implied guarantees of outcomes. No “best” or “leading” claims that can’t be backed up. Nothing that would embarrass the firm.
Accessible and fast
WCAG 2.2 AA and Core Web Vitals “good”, so the site works for every client and loads quickly on a phone.
Enquiry forms and call tracking
Each enquiry reaches the right fee earner, and you can see where it came from.
Forms built for legal enquiries
The form asks for the practice area, the person’s preferred way to be contacted, and a short description in their own words. It carries a confidentiality line and does not ask for sensitive details before your conflict check. Each enquiry goes to the right fee earner or team, with the practice area already known.
Know where each enquiry came from
Form submissions and click-to-call taps are recorded as events, so you can see which practice area and which channel produced each enquiry: Google search, Google Ads, a referral or a direct visit. Where ads run, calls can be reported in Google Ads too. Nothing is collected that the firm doesn’t need.
SEO for solicitors: local plus practice area
Two kinds of search matter: “[practice area] solicitor [town]” and the questions people ask before they know they need a solicitor.
What we do
- A Google Business Profile for each office, kept accurate and active. This is what puts you in the map results.
- A practice-area page per service and per office, so “family solicitor Bristol” and “family solicitor Bath” each have a page to rank.
- Plain-English guides that answer the early questions, each linking to the relevant practice page.
- The technical basics: a fast, indexable site with schema (structured data Google reads) for the organisation and each office.
For law firm SEO, SEO Growth (12 hours a month, £360/month) suits a firm that wants new content each month. A single-office firm with a narrow practice may start on SEO Local (6 hours a month, £180/month). Both run with no minimum term. Expect early signs in 3 to 6 months.
See our local SEO services and content marketing for the detail.
Google Ads for high-value practice areas, with the real cost per click
Legal keywords are usually among the most expensive clicks in UK Google Ads. Google Ads for solicitors can still pay for themselves where one new matter is worth thousands, but only with a realistic budget and a landing page built for the enquiry.
Read how we plan Google Ads budgets and bidding, what Google Ads management covers each month, or claim a free PPC audit if you already run ads.
What we do
- Check the actual cost per click for your practice areas and your area in Keyword Planner before recommending any spend. You see the numbers.
- Start with the practice areas where a new client is worth most to the firm.
- Build one landing page per practice area, with one form and one phone number.
- Track conversions on forms and calls, so cost per enquiry is a real figure.
- Run everything in your own Google Ads account. Ad spend goes straight to Google, and the data stays yours.
| Plan | Hours | Price | For |
|---|---|---|---|
| Ads Setup (one-off) | 8 h | £240 | Account and campaign build, conversion tracking, landing page check |
| Ads Growth | 6 h/month | £180/month | Ad spend of £1,000 to £3,000 a month |
| Ads Pro | 10 h/month | £300/month | Ad spend of £3,000+ a month |
We recommend at least £300 a month in ad spend for a local campaign and £600 a month or more UK-wide. For most legal terms the realistic figure is higher, and we’ll tell you what it is before you commit a penny.
What law firm website design costs
£30 an hour. An estimate in hours first, billed for the hours used, never over the estimate.
Pro, from £900
A firm with several practice areas suits a Pro build: up to 20 pages, advanced forms, and content moved from your old site.
Business, from £600
A single-office firm with a few services fits Business: up to 10 pages, enquiry forms and Google Maps.
Bespoke, quoted
Client portals, case-tracking or software integrations are scoped after a free call.
Copywriting is about 30 minutes per page if we write it. Hosting and updates after launch are Care (£20/month) or Care Plus (£50/month, with one hour of changes each month). No minimum term on either. See an example quote (PDF).
How we work with law firms
In our law firm website design, nothing is built until your compliance officer has seen the plan.
Who you’d be working with: about WP Web Tool.
Different kind of business? See web design for tradesmen, or all industries.
- A free call. Your practice areas, offices, and whether you have a website or run ads today.
- An estimate in hours. Each task listed with its hours. Reply within 1 working day; the estimate within 2.
- Structure and wording review. Your compliance officer checks the sitemap and draft copy before build.
- Build and check. We build the site, then you test it on your own phones and computers.
- Launch with tracking in place. Forms and calls are recorded from day one.
- Monthly reports in plain English. If you take an SEO or Ads plan, you see what was done, what it cost and what came in.
Questions from law firms
Can’t see yours? Send us a question through the contact form or email support@wpwebtool.com. We’re here Mon–Fri, 09:00–18:30.
How much does law firm website design cost?
Solicitor website design is priced as a Business plan (from £600) or a Pro plan (from £900), at £30 an hour. You get an estimate in hours before any work starts, and you are never billed over it. Client portals and software integrations are Bespoke and quoted separately after a free call. Copywriting adds about 30 minutes per page.
Will the site meet SRA requirements?
The site will have a place for everything the SRA requires your firm to publish online, and we review the structure with your compliance officer before build. Confirming the wording is the firm’s responsibility. We build websites and we don’t give regulatory advice, so your compliance lead signs off every page before it goes live.
Is SEO realistic for a small law firm?
Yes, for local and practice-area searches, which is where SEO for solicitors pays off. A single-office firm can compete for “[practice area] solicitor [town]” with a Google Business Profile, a page per practice area and a handful of useful guides. National terms are a different matter and need a bigger budget. Expect early signs in 3 to 6 months, with no minimum term.
Are Google Ads worth it for solicitors when clicks are so expensive?
It can be, for practice areas where one new matter is worth thousands. We check the real cost per click in Keyword Planner first, then tell you the monthly budget it would take to get a steady flow of enquiries. If the numbers don’t add up for your practice areas, we say so before you spend anything.
Can you write our practice-area content?
Yes, at about 30 minutes per page. We write in plain English for the client, with no outcome claims and no “best” or “leading” wording. Your fee earners review every page before it goes live, so the law is right and the tone matches the firm. You own the content once it’s paid for.
Who owns the website and the ad account?
You do, once paid in full: the website, its content, your domain and your Google Ads account. Ad spend is paid straight to Google from your own account, so the data and history stay with the firm. If you ever move to another supplier, you take everything with you.
Tell us about your practice areas
Your practice areas, your offices, and whether you have a website or run ads today. That’s enough for us to reply with next steps within 1 working day.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
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- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.