Salon website design that gets you booked
If your clients already book through an app, a salon website’s job is to win the people who haven’t found you yet, then hand them to that app in one tap. WP Web Tool is a Bristol agency offering salon website design for hair, beauty and nail salons and barbers across the UK, at £30 an hour.
- Book buttons that land on the service Fresha, Treatwell, Booksy or your own system
- Patch test and aftercare pages answers clients need before they book
- Your own work, not stock photos easy to add from your phone
- Starter from £420 up to 5 pages, built to an agreed estimate
How do new clients find a salon or barber?
Picture someone on a phone typing “barber near me”, “gel nails Bedminster” or “balayage Bath”. They scan the map results, open photos and reviews, then look for a price and a free slot.
What they check before booking
Are you close and open?
Your Google Business Profile hours, address and booking link must all be right.
Is the work good?
Recent photos of real clients, not a stock model.
What will it cost?
A price list with “from” prices and how long each service takes.
How should a salon website link to Fresha, Treatwell or Booksy?
Every “Book” button should open the booking step for that exact service, not your app profile’s front page. Every extra tap is a chance to lose them.
Deep links per service
The “Book a cut and colour” button goes straight to that service in your booking tool. We set one per service on the price list.
Booking from Google
Some tools, Fresha among them, connect to Reserve with Google, so people can book from your Maps listing. Your name and address must match the profile exactly.
Know which bookings came from where
Marketplace bookings and direct ones can carry different fees, so check your tool’s terms. Your own link from your own site is worth sending people to.
What should a salon say about patch tests and aftercare?
Say when a patch test is needed, how long before the appointment, and how to book it. Most hair colour and lash or brow tint makers ask for a skin test at least 48 hours ahead.
- A patch test page Which services need one, how far ahead, and a separate “Book a patch test” button. Follow the product maker’s instructions and your insurer’s rules.
- Aftercare pages per treatment Lashes, brows, nails, colour, waxing. Send the link in the booking confirmation, so clients have the answers before they message you.
- Consultation notes for big changes Going blonde from dark, or a first set of extensions: a short page on what a consultation covers and how long the change takes.
These pages can rank too. A question like “how long after a patch test can I have my lashes done” deserves a clear answer, and if it’s on your site, it puts your salon in front of the person asking.
Is Instagram enough for a salon?
It’s a great shop window for people who already follow you. It is weak at being found by someone new searching Google for a service in your area, and you don’t control it.
Use both. Instagram shows the latest work; the website holds prices, the patch test rules, your cancellation policy and the booking links, and gives Google something to rank. We can pull your latest posts onto the site, so it stays fresh without extra effort.
For before-and-after photos, use your own work with the client’s permission, unfiltered, in the same light. Edited results set expectations you can’t meet in the chair, and the photos are your best proof.
How should a salon handle no-shows and deposits online?
Publish one clear policy, show it before the client confirms, and keep it the same on the website and in the booking tool.
Set out how much notice you need to cancel, whether long treatments take a deposit, and what happens to it after a late cancellation or a missed appointment. If your booking tool takes deposits or card details, the website explains why, kindly, so new clients don’t feel caught out.
Salons and barbers in Bristol and Bath
In both cities a rival salon can be a short walk away, so the small details of your local search presence matter.
Bristol searches can be neighbourhood-led. A barber in Bedminster competes with the one on the next corner, not with Clifton, so the site and the Google profile need the area named naturally and photos from inside the shop. In Bath, students at the University of Bath and Bath Spa may look for a cheap student haircut in term time, and visitors may want nails or a blow-dry before an event. Each is a page worth having. Our local SEO guide for Bristol businesses explains the map results.
Our salon website design is available all over the UK, by phone, video and email. If yours is within about 30 miles of Bristol, Bath included, we’re happy to call in.
What salon website design costs
A Starter site, from £420 for up to 5 pages, can cover a hair salon or barber website: home, prices, gallery, about and booking. Beauty salon website design with a long treatment menu and aftercare pages fits Business, from £600.
After launch, Care is £20 a month for hosting, updates and monthly form and backup checks. If you want more people finding you in the map results, SEO Local is £180 a month for 6 hours on your Google profile, reviews and local pages. No minimum term on either, and you own the site.
Salon and barber questions
Can’t see yours? Send us a question through the contact form or email support@wpwebtool.com. We’re here Mon–Fri, 09:00–18:30.
Does a salon need a website if it uses Fresha or Treatwell?
Yes, if you want new clients from Google. A booking app handles appointments well, but a salon website gives Google pages to rank for searches like “nail salon near me”, holds your patch test and cancellation policies, and sends people to your own booking link. The website wins the client; the app takes the booking.
Can our salon website take bookings directly?
Good salon website design links to your booking tool, so every service on the price list has its own “Book” button that opens that service. Your salon keeps one diary and one set of availability. If your tool connects to Reserve with Google, people can also book from your Google Maps listing, as long as the business name and address match exactly.
How far ahead should a salon ask for a patch test?
Most hair colour and tint manufacturers ask for a skin test at least 48 hours before the treatment. Follow the instructions for the products your salon uses and your insurer’s requirements. Your website should say which services need a patch test, how far ahead, and give clients a separate button to book one.
Should a barber shop show prices online?
Yes. A barber shop price list with “from” prices and how long each cut takes helps people choose before they walk in or book, and it answers a question new clients have before they book. Prices on the website should match the booking tool, so update both together or link the list straight to your booking page.
Can we show Instagram posts on the salon website?
Yes. We can add a feed of your latest salon posts, so the website stays fresh while you keep posting to Instagram as normal. The feed sits alongside pages Google can read, like your price list, aftercare and patch test pages, because a feed on its own does little for search.
Fill more chairs from Google
Tell us your services, your booking tool and the area you want to be found in. We reply within 1 working day, Mon-Fri.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
Fields marked * are required.
We only use your details to reply to you. Read our privacy policy.
- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.
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