Website design for clinics that patients can book from
WP Web Tool is a Bristol web design, SEO and Google Ads agency that builds websites for physios, osteopaths, chiropractors and private health clinics across the UK. Patients see your registration, read careful treatment pages and book without phoning. Website design for clinics at £30 an hour, estimate agreed first.
- Registration on show HCPC, GOsC or GCC details on every clinician’s profile, linked to the public register
- Booking from any page we connect the online diary you already use, or add one
- Claims you can stand behind condition pages drafted with the CAP Code in mind, signed off by you
- £30 an hour billed for hours used, never over the estimate
What should a clinic website include?
A clinic website needs four things before anything else: proof each clinician is registered, a clear page for each treatment, prices, and a booking button that works on a phone. Patients in pain don’t browse for long.
Each clinician’s registration
Physiotherapist, osteopath and chiropractor are protected titles. Each profile shows the regulator and number, linked to the public register.
Online booking near the top
A clinic website with online booking puts a “Book” button in the header and on every treatment page, opening the diary you already run.
One page per treatment
What happens, how long it takes and what it costs, in plain words.
Clinician profiles
A real photo, qualifications and the days they work. Patients often book a person.
Prices and insurers
Session prices, plus the insurers who recognise you.
Easy to read for everyone
Built to WCAG 2.2 AA, which matters when patients are older or in pain.
What can a clinic say about the conditions it treats?
Only what the evidence supports, and the limits differ by profession. UK health advertising, websites included, falls under the CAP Code, which the Advertising Standards Authority (ASA) enforces.
Chiropractors
The ASA accepts a short list of conditions, such as back pain, sciatica and migraine prevention. Whiplash is not on it, and claims aimed at babies, children or pregnant women are unlikely to pass. Anything else needs clinical trials behind it.
Osteopaths
You can refer to musculoskeletal symptoms and a set of accepted conditions. The ASA advises against “Dr” without a general medical qualification, because patients read it that way.
Physios and therapists
Any claim that a treatment works needs evidence. Reviews are welcome, but the ASA says testimonials alone don’t prove anything works.
We draft condition pages in plain language and flag any line worth checking. We don’t give regulatory advice; you sign off every claim.
How do patients choose a private clinic online?
A typical search pairs a symptom and a place, such as “physio for knee pain near me”. Patients then compare two or three clinics on price, who treats them and how soon they can be seen.
Your Google Business Profile makes the first impression: hours, photos, reviews and a booking link. The website then answers the rest without a phone call: parking, insurance, GP referrals and what happens in the first session.
Insured patients may search by insurer. Bupa and AXA Health set their own criteria for recognising practices. If they recognise you, say so on the prices page.
Some clinics in England must also register with the Care Quality Commission, depending on their services. The CQC’s scope guidance explains it. If you are registered, your rating belongs on the site.
The map listing is covered step by step in our Google Business Profile guide, and the ongoing work sits in local SEO services.
Can a clinic advertise on Google Ads?
Yes. Google search ads for physiotherapists, osteopaths and most hands-on treatments are allowed, but Google’s healthcare and medicines policy restricts prescription medicines and bans ads for unproven treatments.
- The ad text follows the same claim rules as the site. An ad promising to “cure” a condition breaks the CAP Code and risks disapproval.
- One landing page per treatment, with the booking button and the price in view.
- Bookings tracked as conversions, so you see the cost of each new patient rather than the cost of each click.
- Ads Setup, £240 one-off 8 hours: campaigns, booking tracking and a landing page check.
- Ads Starter, £90 a month 3 hours of management a month, for ad spend up to about £1,000.
- Ad spend from £300 a month Paid to Google from the clinic’s own account.
More on how we run accounts: Google Ads management.
Clinics in Bristol and Bath
Patients in Bristol and Bath often search by neighbourhood, so name your exact area on the site and in your Google profile.
Nobody wants to cross town with a bad back, so people type “osteopath Clifton” or “sports massage Bath”. A clinic near the Gloucester Road might name Bishopston and Redland too; a Bath practice might name Widcombe and Larkhall.
We are a Bristol agency, so clinics in Bristol, Bath and nearby can meet us in person if they’d like. Elsewhere in the UK, we handle website design for clinics by phone, video and email, at the same rate.
What website design for clinics costs
Two builds to choose from, by how many pages you need. Both are priced at £30 an hour, from an estimate you agree first.
Business, from £600
Up to 10 pages, booking forms and Google Maps. Suits a single-site clinic.
Pro, from £900
Up to 20 pages, integrations and your old content moved over. Suits a clinic with many treatments.
Care Plus, £50 a month
Hosting, updates and an hour of changes each month, which covers new clinicians, price changes and holiday hours.
Clinic website questions
Can’t see yours? Send us a question through the contact form or email support@wpwebtool.com. We’re here Mon–Fri, 09:00–18:30.
Can my clinic website link to the booking system we already use?
Usually, yes. Most clinic booking systems offer a booking link or widget we can place on your clinic website, so patients book straight into your existing diary. We check what your system supports on the first call. No online booking yet? We suggest options and add the set-up to the estimate as hours.
Do I have to show my HCPC, GOsC or GCC number on the website?
Physiotherapist, osteopath and chiropractor are protected titles in the UK, so patients and insurers look for proof of registration. The clearest way is the regulator and number on each clinician’s profile, linked to the public register. Your regulator’s guidance says what you must publish, so check it before launch.
Can a chiropractic website list the conditions we treat?
Yes, within limits. The ASA accepts claims for a set list of conditions, such as back pain and sciatica, without the chiropractor holding their own evidence. Anything outside that list needs good clinical trials behind it. We draft chiropractic condition pages around the accepted list and flag any wording for you to check before it goes live.
Can patient reviews go on a clinic website?
They can, as genuine opinions from real patients, never edited. The ASA’s view is that a testimonial can’t prove a treatment works, so a clinic review saying “cured my migraines” is a claim you would need evidence for. We can pull reviews through from your Google profile, unfiltered.
Which Google Ads plan suits a small physio or osteopathy clinic?
Ads Setup (£240, one-off) and Ads Starter (£90 a month) suit a small clinic, with at least £300 a month of ad spend paid straight to Google from the clinic’s own account. We track online bookings as conversions, so after a few weeks you can see what each new patient costs.
Is there a minimum term for a clinic website or Care plan?
No. Website design for clinics is a one-off build: half the estimate to book and the rest at launch, never more than the estimate. Care, SEO and Ads plans run month to month and stop with 30 days’ notice. The site, the domain and your content belong to the clinic once paid for.
Get a quote for your clinic website
Tell us your profession, how many clinicians you have and which booking system you use today. We reply within 1 working day, Mon-Fri.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
Fields marked * are required.
We only use your details to reply to you. Read our privacy policy.
- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.
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