Dental website design that brings in new patients
Dental website design from WP Web Tool, a Bristol agency, puts the details the GDC expects on every page and makes booking a new patient appointment take a minute. We also run local SEO and Google Ads for practices across the UK. The rate is £30 an hour, and you agree the estimate before we start.
- GDC details built in each clinician’s GDC number and qualification, the practice address, complaints route and a “last updated” date
- NHS, private or mixed stated plainly, with a page that says whether you’re taking new NHS patients
- A page per treatment implants, aligners, whitening, written without promised results
- Online booking or a new patient form linked to the system you already use
- Ads set up inside Google’s health rules no prescription medicines, no condition-based remarketing
What does the GDC expect on a dental practice website?
The GDC’s guidance on advertising lists what a practice website should show. In short, good dental website design puts four things in view: who treats patients and their registration, where the practice is, how to complain, and when the site was last updated.
- The GDC number, professional qualification and country of qualification for each dental professional named.
- The practice name, geographic address, phone number and email.
- The GDC’s contact details or a link to its website.
- Your complaints procedure, and who patients can go to next: the NHS route for NHS care, the Dental Complaints Service for private care.
- The date the website was last updated.
- Whether the practice is NHS, mixed or wholly private.
In our website design for dentists, we build these into the footer and team pages. Your practice manager or indemnity provider confirms the final wording against the GDC guidance. We build websites; we don’t give regulatory advice.
How should a practice explain NHS and private care online?
Say which you offer on the homepage, and keep a separate, honest page on NHS availability. Someone searching “NHS dentist taking new patients” wants that answer first, so don’t bury it.
If your NHS list is closed, say so and point people to the NHS “find a dentist” service, so they aren’t left ringing reception to find out. Private patients want a fee guide, payment plans if you offer them, and what a first visit involves.
Mixed practices need two clear routes from the homepage, so nobody mistakes a private price list for NHS charges.
How should implant, aligner and whitening pages be written?
Plainly, with the clinician’s real experience and no promised outcome. Most of the advertising rules apply to these pages.
Titles that match the register
Only dentists on a GDC specialist list can call themselves a specialist or an orthodontist. Others can say “special interest in” or “practice limited to”. We check every title against the register before launch.
Care with brand names
Aligner brands like Invisalign are registered trademarks. Use the name only as the brand’s provider terms allow, and expect Google to restrict trademarks in ad text. A page about “clear aligners” in general sidesteps most of this.
Photos with consent, results without promises
Your own patients’ before-and-after images, with written consent. Typical treatment times beat “perfect smile in weeks”.
What limits apply to Google Ads for dentists?
Most dental treatments can be advertised. Google’s health rules block two tactics: promoting prescription medicines, and remarketing based on health conditions.
Anti-wrinkle injections are the one to watch. Botulinum toxin is prescription-only, so in the UK it can’t be promoted to the public, in an ad or on its landing page, and the ASA has ruled against clinics that hinted at it. If your practice offers facial aesthetics, we write that page and its ads around the consultation, not the product.
Health is also a sensitive category in Google’s personalised advertising policy. You can’t build remarketing lists from people who read a page about a dental condition. Search ads for “dental implants near me” are fine; chasing visitors around the web with them isn’t.
We price implant and aligner clicks for your area in Keyword Planner before you spend anything. How our Google Ads management works.
Booking, new patient forms and reviews
A new patient should be able to book or ask for an appointment from any page in under a minute, without handing over medical history on a web form.
- Online booking If your practice software offers it, we link a “Book now” button to the right appointment type, not a generic page.
- A short new patient form NHS or private, the treatment they’re interested in, preferred times. Medical history waits for your secure forms.
- Reviews, collected honestly Ask every patient; never pay or filter. The DMCC Act has banned fake reviews since April 2025. Replies never confirm someone is a patient.
Dental practices in Bristol and Bath
People in both cities search by treatment and neighbourhood, so a practice needs pages that match those searches as well as a well-kept Google Business Profile.
In Bristol, a search can name an area: “dentist Bishopston”, “dental implants Clifton”. Bath is a smaller city, so “private dentist Bath” and treatment searches are worth more attention than district names. A student looking for NHS registration or emergency care is a different visitor from someone pricing implants, so give each their own route. Our Google Business Profile guide covers the listing side.
We’re a Bristol agency offering dental website design to practices UK-wide by phone, video and email. Within about 30 miles of Bristol, which takes in Bath, we can visit the practice if that suits you.
What dental website design costs
A single-site practice with a few treatment pages can fit a Business site (up to 10 pages), from £600. A group with several clinicians and a page per treatment may need Pro (up to 20 pages), from £900.
Care Plus (£50 a month) includes an hour of changes each month, which you can use for team updates, new GDC numbers and the “last updated” date. SEO Local is £180 a month for 6 hours on your profile, reviews and treatment pages (see SEO for dentists). Each price is hours at £30.
Website packages · Care plans · Local SEO · Price my website
Questions from dental practices
Can’t see yours? Send us a question through the contact form or email support@wpwebtool.com. We’re here Mon–Fri, 09:00–18:30.
What must a UK dental practice website show?
Under the GDC’s guidance on advertising, a dental practice website should show each named clinician’s GDC number and qualification, the practice address and contact details, a link to the GDC, the complaints procedure, whether the practice is NHS, mixed or private, and the date the site was last updated. Your practice confirms the wording; we build the places for it.
Can a dentist advertise Botox on Google?
No. Botulinum toxin is a prescription-only medicine, so UK rules and Google’s healthcare policy stop dentists promoting it to the public, in ads or on the landing page. A dental practice can advertise a facial aesthetics consultation instead, with the page written around the assessment rather than the product. Check the current ASA guidance before any campaign.
Can our dental website use the word “specialist”?
Only for dentists on one of the GDC’s specialist lists. A dentist who isn’t on a list must not use titles like “orthodontist” or “specialist in implants”, but can say “special interest in” or “practice limited to”. We check every title on your dental website against the GDC register before it goes live.
Can patients book dental appointments online through the website?
Yes, if your practice software has online booking. We link the booking button to the right appointment type, such as a new patient exam or hygienist visit. If it doesn’t, a short new patient form sends requests to reception. Neither asks for medical history, which belongs in your secure practice forms.
How do we get more Google reviews without breaking the rules?
Ask every dental patient, give them a one-tap link, and never offer anything in return or pick only happy patients. UK law has banned fake and concealed-incentive reviews since April 2025. When you reply, don’t confirm the person is a patient or mention treatment, because patient confidentiality still applies online.
Tell us about your practice
NHS, private or mixed, the treatments you want more of, and the booking system you use. We reply within 1 working day, Mon-Fri.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
Fields marked * are required.
We only use your details to reply to you. Read our privacy policy.
- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.
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