Gym website design that turns visits into members
People pick a gym, studio or personal trainer on price, timetable and a free first session. WP Web Tool, a Bristol web design and Google Ads agency, offers gym website design that shows all three clearly and captures the trial sign-up. Work is billed at £30 an hour against an estimate you approve first.
- Timetables pulled from your booking software one source, so the website never shows a cancelled class
- Free trial and day pass forms three fields and a time slot
- Membership prices on the page with joining fees and notice periods spelled out
- A January plan landing page and ads ready before Christmas
- Trainer profiles with real credentials qualifications, insurance and CIMSPA membership where held
What do people check before joining a gym or studio?
The monthly price, whether the classes they want run at times they can make, how far away you are, and whether they can try before they commit.
Price, up front
A membership page with every option, any joining fee and the minimum term. Hiding prices behind “enquire” sends people to the gym that shows them.
The timetable
This week’s classes, bookable from the page, readable on a phone without pinching and zooming.
A way to try it
A free class, a day pass or a trial week. The lowest-effort step that gets someone through the door.
How do you keep a class timetable accurate on your website?
Show it from the booking system you already run, such as Mindbody or Glofox, instead of typing it into the website. Then a change in one place shows everywhere.
A timetable saved as an image or typed onto a page goes stale the first time an instructor is off sick. Most class booking tools offer an embed or a link per class. We place it so each class shows its time, level and spaces left, with “Book” going straight to that class.
Each class type also gets its own short page, “Reformer Pilates” or “Beginners’ boxing”, explaining what happens and who it suits. Those pages can rank for class searches near you. The timetable alone can’t.
What makes a free trial or day pass form convert?
Fewer fields and a clear time. Name, mobile, email, and when they want to come in, with a confirmation that tells them what to bring.
Three fields and a slot
Goals and medical questions belong in the induction, not the web form.
An instant confirmation
Where to park, what to wear, who will meet them at the desk.
A follow-up you can act on
The lead lands in your inbox or CRM so the team can call the same day.
Counted as a conversion
Trials tracked in GA4 and Google Ads, so you know what a new member costs. Landing page optimisation.
How should a gym plan for January?
Get the offer page, the ads and the follow-up ready in December. New Year resolutions make January a busy month for joining, and searches start before the festive break ends.
- Early December. Write the January offer page: price, what’s included, the end date. One page, one form.
- Mid December. Build the Google Ads campaign, approved and paused, so it can go live on the day.
- Boxing Day onwards. Ads live, budget weighted to the first two weeks of January.
- February. Follow up trial users who didn’t join, and cut ad spend back.
Google Ads for gyms can start on a modest budget. We recommend at least £300 a month in ad spend for a local campaign, and January may justify more for a few weeks. Google Ads management.
What should a personal trainer’s website show?
Who you train, your qualifications and insurance, what a session costs, and a way to book a first session or a call.
Personal training has no legal licence in the UK, so clients look for other proof. CIMSPA runs the sector’s professional membership and directory, which took over from the old REPs register in 2020. If you’re a member, link your directory entry. List your qualifications by name, state your insurance, and show real clients only with their permission.
Booking can be a link to your PT tool, or a simple form for a free consultation. Package prices, “10 sessions for £X”, help people decide before they message.
Gyms and trainers in Bristol and Bath
Both cities have big student populations and a running calendar, two audiences a fitness site can serve with their own pages.
Students at the University of Bristol, UWE, the University of Bath and Bath Spa University join in September and leave in summer, so a student or term-time membership page earns its place. Local races give trainers a hook: the Bath Half runs in March and the Great Bristol Half in September, and a “train for the Bath Half” block or plan page catches people searching months ahead. People in Bristol may search by neighbourhood, such as “gym Bedminster”, so your Google profile and site should name yours.
We’re a Bristol agency, and our gym website design work covers studios and trainers UK-wide too, by phone, video and email. Within about 30 miles of Bristol, Bath included, we can meet in person.
What gym and PT website design costs
A personal trainer website can start on a Starter site, from £420. A gym, yoga studio or Pilates studio website with a timetable, membership options and class pages fits Business, from £600.
Ads Setup is £240 once, then Ads Starter is £90 a month for spend up to about £1,000. Pause it outside your busy months. Care at £20 a month keeps the site updated and checks the trial form each month. Every price is hours at £30, with no contract.
Gyms, studios and PTs ask
Can’t see yours? Send us a question through the contact form or email support@wpwebtool.com. We’re here Mon–Fri, 09:00–18:30.
How do I keep my gym’s class timetable up to date online?
Embed it from your gym’s class booking software rather than typing it onto the website. Tools like Mindbody and Glofox offer embeds or class links, so when an instructor changes a class in the system, the website changes too. Each class can then have its own “Book” button that opens that class.
Should a gym show membership prices on its website?
We’d say yes. People comparing gyms want the monthly price, any joining fee and the minimum term before they visit. A gym that hides prices behind an enquiry form can lose the comparison to one that shows them. If you run offers, show the standard price too, with the offer’s end date.
When should a gym start its January Google Ads?
Build the campaign in mid December and have it approved and paused, then switch it on from Boxing Day. A gym’s January offer page and trial form should be live by then. Weight the ad budget to the first two weeks of January, then reduce it in February and follow up trial users who didn’t join.
Do personal trainers need to be on a register?
There’s no legal licence for personal trainers in the UK. CIMSPA runs the sector’s professional membership and directory, which replaced the REPs register in 2020, and clients and gyms may look for it. A personal trainer website should name your qualifications and insurance, and link your CIMSPA entry if you have one.
What should a gym’s free trial form ask?
Name, mobile, email and when they’d like to come in. That’s enough for your gym team to confirm and follow up. Fitness goals, injuries and health questions belong in the induction, where a trainer can talk them through. In gym website design, each extra field on a trial form gives people another reason to leave.
Get more trial sign-ups from your site
Tell us about your gym, studio or PT business, your booking software and your busiest months. We reply within 1 working day, Mon-Fri.
What happens next
- We reply by email or phone, within 1 working day.
- A free call to talk through your goals, by phone, video or in person.
- Your estimate in writing, in hours at £30 an hour, and never exceeded. See an example quote (PDF).
- support@wpwebtool.com
- Mon–Fri, 09:00–18:30
- Bristol-based, working UK-wide
Fields marked * are required.
We only use your details to reply to you. Read our privacy policy.
- A fixed estimate in hours before we start
- Never billed over it
- You own your site, domain and ad accounts
- No contracts or tie-ins
- A reply within 1 working day
See an example quote (PDF)Every task listed with its hours, so you can check the total line by line.
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